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Like so many other toys, the AquaStruct™ toy system is a by-product of real life parenting experiences. As the parents of five children, AquaStruct, Inc. founders Jim and Lori Phipps faced a common dilemma: how to get their shower-age children into the shower. Eventually, an insight came. In the transition from bathing to showering something had changed: all of the toys had disappeared. There was nothing to do in the shower, but get in, get clean and get out. In a word, taking a shower was boring. Jim and Lori searched for solutions to this problem in toy stores. They found none. Instead, they found an unaddressed niche: shower toys for tweens. They found a bath toy industry focused on infants and toddlers, to the exclusion shower-age children. Creative juices flowed and, Eureka!, the AquaStruct™ toy system was born. The first prototypes were built from off-the-shelf items found at the hardware store. Soon after these prototypes were installed the nature of the showering problem in the Phipps home changed: Before it was how to get them in there; now it was how to get them out. From there, corporate arrangements were made, engineers, industrial designers and lawyers were retained, and the AquaStruct™ toy system began its journey to the market. Jim and Lori are delighted to share their solution with parents and tweens everywhere. The AquaStruct™ toy system premiered at Toy Fair 2007 in New York City and will be shipping to stores in Fall 2007! |
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